--- page 1 --- @LOUISBUILDSBRANDS PAGE ONE LOUIS CHUNG Outlier Formats THE FIRST STEP TO ACHIEVING YOUR GOALS IS HAVING THE COURAGE TO TAKE THE INITIATIVE TO LEARN. YOU’RE ALREADY AHEAD OF THE CURVE. --- page 2 --- @LOUISBUILDSBRANDS PAGE TWO ABOUT Louis LUVINO MEDIA ( ) OVER THE LAST HALF DECADE, I'VE BUILT A SIX-FIGURE MARKETING AGENCY AND WORKED WITH CLIENTS LIKE FOUR SEASONS, MARRIOTT, AND RITZ-CARLTON . MY CAMPAIGNS CONSISTENTLY GENERATE 2.5X+ ROAS AND 3%+ CTR. I STARTED THIS PERSONAL BRAND BECAUSE I’M TIRED OF COURSE SELLERS AND GATEKEEPING. MY GOAL IS TO SHARE EVERYTHING I'VE LEARNED COMPLETELY FOR FREE AND HELP DRIVEN BUSINESS OWNERS, MARKETERS, AND ASPIRING INFLUENCERS TO ACHIEVE REAL RESULTS. --- page 3 --- @LOUISBUILDSBRANDS PAGE THREE 01. POST-IT NOTES 5.4M 5.4M 5.4M 5.4M 1.2M 1.2M 1.2M1.2M 3.5M 3.5M 3.5M 3.5M HTTPS://WWW.INSTAGRAM. COM/REEL/DTDDLFOCJN1/? IGSH=NTC4MTIWNJQ2YQ== HTTPS://WWW.INSTAGRAM. COM/REEL/DYBRPBCK48X/? UTM_SOURCE=IG_WEB_COPY _LINK&IGSH=MZRLODBINWF LZA== HTTPS://WWW.TIKTOK.COM/ T/ZP8S3QL3Q/ Educational Content This fits for any niche that wants to provide value. --- page 4 --- @LOUISBUILDSBRANDS PAGE FOUR 02. MULTI-TASKING 53.6M 5.3M 53.6M 53.6M 53.6M 5.3M 5.3M 9.1 9.1M 9.1M 5.3M 9.1M M HTTPS://WWW.INSTAGRAM. COM/REEL/DP5IIQBDOZZ/? IGSH=NTC4MTIWNJQ2YQ== HTTPS://WWW.INSTAGRAM. COM/REEL/DLOKJEBVX-L/? IGSH=NTC4MTIWNJQ2YQ== HTTPS://WWW.INSTAGRAM. COM/REEL/DPKHY-3EQ5C/? IGSH=NTC4MTIWNJQ2YQ== Talking Content Even though all talking content should be scripted, talking while doing a task feels authentic and retains attention. --- page 5 --- @LOUISBUILDSBRANDS PAGE FIVE 03. THE PROCESS 792K 354K 792K 792K 2M 2M 2M 2M 792K 354K 354K 354K HTTPS://WWW.INSTAGRAM. COM/REEL/DW_GPDMII3C/? IGSH=NTC4MTIWNJQ2YQ== HTTPS://WWW.INSTAGRAM. COM/REEL/DW5NXFUECEP/? IGSH=NTC4MTIWNJQ2YQ== HTTPS://WWW.INSTAGRAM. COM/REEL/DWV_LABDKDO/ ? IGSH=NTC4MTIWNJQ2YQ== Advertisement Content Traditional ad creatives are dead, use your process as the hook and the final edit as the pay off. --- page 6 --- @LOUISBUILDSBRANDS PAGE SIX 04. CLONE 7.5M 7.5M 7.5M 1.5M 7.5M 1.5M 182K182K 182K 1.5M1.5M 182K HTTPS://WWW.INSTAGRAM. COM/REEL/DEZCK_TUCTY/? IGSH=NTC4MTIWNJQ2YQ== HTTPS://WWW.INSTAGRAM. COM/REEL/DKE6T3LXDVC/? IGSH=NTC4MTIWNJQ2YQ== HTTPS://WWW.INSTAGRAM. COM/REEL/DQP3VJXADEO/? IGSH=NTC4MTIWNJQ2YQ== Educational Content Clone type formats have been relevant for a while, but still the best way to provide value through comparison (the more relatable the better). --- page 7 --- @LOUISBUILDSBRANDS PAGE SEVEN 05. ANGLE CHANGE 2.7M 2.7M 2.7M 2.2M 2.2M 1.6M1.6M 2.2M 1.6M 2.7M 1.6M 2.2M HTTPS://WWW.INSTAGRAM. COM/REEL/DFDDB-BPV3Y/? IGSH=NTC4MTIWNJQ2YQ== HTTPS://WWW.INSTAGRAM. COM/REEL/DX4XKSWJLLL/? IGSH=NTC4MTIWNJQ2YQ== HTTPS://WWW.INSTAGRAM. COM/REEL/DLW9L3LYPZK/? IGSH=NTC4MTIWNJQ2YQ== Talking Content More so for hooks, but consistently changing angles and settings are great for retention, just make sure you don’t abuse it. --- page 8 --- @LOUISBUILDSBRANDS PAGE EIGHT FOLLOW FOR MORE TIPS PLEASE REMEMBER SUCCESSFUL CREATIVES DON’T ONLY USE ONE TYPE OF FORMAT. A COMBINATION OF DIFFERENT FORMATS ARE SUPER EFFECTIVE FOR AUDIENCE RETENTION. SO BE CREATIVE! @LOUISBUILDSBRANDS