# Outlier Formats (@louisbuildsbrands)

> Free 8-page PDF by Louis Chung (@louisbuildsbrands, Luvino Media) explaining five outlier short-form formats: post-it notes (educational), multi-tasking (talking while doing a task), the process (ads that use the process as the hook), clone (comparison) and angle change, each with three viral example reels (up to 53.6M views).

- **Open:** https://orphic.adarshji.com/explore/outlier-formats-louisbuildsbrands/files (saved copy; original https://drive.google.com/file/d/12UJIhXwPeL1Cj0Ox2wiySPeKR4uee98y/view)
- **Type:** resource · **Category:** [Social content](https://orphic.adarshji.com/explore/category/social-content.md)
- **Tags:** short-form, instagram, ads, scriptwriting
- **First found:** 2026-11-01 · **Web page:** https://orphic.adarshji.com/explore/outlier-formats-louisbuildsbrands

## Use it to

- pick a proven format for reels or tiktok
- make ads that use the process as the hook
- plan educational or talking-head content that retains viewers

## Saved files (2)

Every file, in folders, with players and downloads: https://orphic.adarshji.com/explore/outlier-formats-louisbuildsbrands/files.

- Outlier Formats (louisbuildsbrands).md · Markdown, 3 KB · https://orphic.adarshji.com/api/public/files/4de73885-c04d-4126-93be-4f9e134c78a1
- Outlier Formats (louisbuildsbrands).pdf · PDF, 20857 KB · https://orphic.adarshji.com/api/public/files/f3086f0b-b164-4e3e-8a4a-807ba0fb1f43

## More in Social content

- [100 Viral Formats (Format Book)](https://orphic.adarshji.com/explore/100-viral-formats-format-book.md): Free Drive folder of about 100 proven viral short-form video formats sorted into Advice, Easy to use, Opinion, Relatable and Storytelling;… · template · https://orphic.adarshji.com/explore/100-viral-formats-format-book/files
- [linkedin-skills](https://orphic.adarshji.com/explore/linkedin-skills.md): 12 Claude Code and Codex skills for LinkedIn that research and write human-sounding posts in your voice, craft comments and replies,… · repo · https://github.com/sergebulaev/linkedin-skills
- [Ootto Claude content skills](https://orphic.adarshji.com/explore/ootto-claude-content-skills.md): Free, copy-paste Claude skills from Ootto (the reel says 54) for an Instagram content factory: research, hooks, scripts and captions, using… · repo · https://github.com/Ootto-AI/claude-content-skills
- [Ootto virality skill](https://orphic.adarshji.com/explore/ootto-virality-skill.md): Free Claude skill from Ootto that checks hooks against what made reels work in the first 3 seconds, rewrites weak ones and plans comment… · repo · https://github.com/Ootto-AI/claude-virality-skill
- [Hook Machine (Kallaway)](https://orphic.adarshji.com/explore/hook-machine-kallaway.md): Claude skill file by Kallaway that acts as hook researcher, generator, grader and reviser: analyses the top videos of channels you choose… · prompt · https://orphic.adarshji.com/explore/hook-machine-kallaway/files
- All of them: https://orphic.adarshji.com/explore/category/social-content.md

Up: [Social content](https://orphic.adarshji.com/explore/category/social-content.md) · [All categories](https://orphic.adarshji.com/explore.md) · [Start here](https://orphic.adarshji.com/llms.txt)